The low profit rate of domestic mobile phones forces them to expand new battlefields as soon as possible.
Recently, Meizu launched the mx5 smart phone in India, which costs 19999 rupees (equivalent to 1922 yuan), and will be officially launched on snapdeal, an e-commerce platform in India.
For Meizu, the product price positioning is not low-end in the local market, which provides a certain space for the next market operation. But when entering India, Meizu's attitude is to ensure profits first, but this task seems not easy to accomplish.
First of all, the mentality of Indians is very similar to that of Chinese people. They pay more attention to brands and like to use high-end products from developed countries. However, for domestic mobile phones, even if they are well done, once they are sold expensive, almost no one will pay attention to them.
Secondly, Meizu has been making great progress recently. On the one hand, they have frequently released new phones and announced their high-profile entry into the Indian market. On the other hand, they have said that they want to make 10000 yuan mobile phones.
As we all know, a year ago, Meizu was famous for its small size and beauty, but now Meizu has proposed to make a 10000 yuan mobile phone. It is generally believed that there is speculation in the industry.
According to a research report released by Gartner, the world's largest smartphone market, China's smartphone sales fell for the first time in the second quarter of 2015 over the same period last year, with total sales falling 4% compared with the same period last year. And anshul Gupta, Gartner's research director, says China is saturated and the mobile phone market here is dominated by replacement demand, while the number of first-time buyers is declining.
Generally speaking, when the user changes the machine, the better it will be, and the higher the brand will be. Some people in the industry pointed out that: "for the brand that initially snatched the market with low price, because the brand positioning has gone down, it is often not in the scope of consideration. At the beginning of the high price line of the brand, to this time will show an advantage. "
In fact, the high-end mobile phone industry has been dominated by apple and Samsung. In contrast, Meizu, in response to the impact of Xiaomi and other mobile phones, is still vigorously developing low-end models, and its brand image continues to decline.
More importantly, domestic mobile phones have been faced with the solution of core technical problems, the first problem is technology patents.
According to the data, as of November 2014, Meizu had only more than 80 patents. It remains to be seen how Meizu's plan to enter the high-end market will be carried out from thousand yuan machine to ten thousand yuan machine.
There are only more than 80 Meizu. It remains to be seen how Meizu's plan to enter the high-end market will be carried out from thousand yuan machine to ten thousand yuan machine.